Key concepts:
What are traffic sources
How to use traffic sources to boost your site’s views
The traffic sources are the original or redirected sources through which a person got to us. By analysing the process, we can see what goes well and use it further and what doesn’t go too well and needs changes.
There are 4 types of traffic sources, classified by the function of original:
Direct traffic - the views that the user does by accessing directly our web (our domain) by typing it in the navigation bar of a browser.
Social traffic - redirection to your website from various social media platforms (Facebook, Instagram , YouTube, TikTok, Twitter etc.); the traffic from the platforms can be analysed separately from the results’ point of view, given the original media the viewer came from.
Search resulted traffic (organic and paid) - the results shown by the search engine as organic (good positioning) or paid (ads); the organic one is that interests us the most as this shows the usage of a good SEO (durable in time), while the paid ones are temporary for as long the ad is financed.
Reference traffic - when someone else gives you as an example and cites your site or gives the link to your page
Which one should we use? All as much as possible. If the direct traffic is not necessarily something you can directly influence (it depends on the user to type it in), all others depend on us.
For example, if you have various articles on the blog and you create posts with the links or add them in the description of the videos/photos, that can help your follower explore more the topic you propose, through the website.
The more and better you use the SEO concepts, the higher you will start appearing in the search results, and consequently, people will see you as a reference point and so talk about you as a good example.