Key concepts:
What is SEO and where is it used
10 basic terms about SEO
SEO, or Search Engine Optimization is a support tool that helps you to get positioned higher and be found easier by searchers, based on your contents.
It is used whenever people want to find information about a certain topic and SEO tips and strategies are applicable to whatever platform has a search option.
Let’s see now 10 of the basic terms of SEO:
Domain = the words or phrase, the name of a webpage; for example soundbeatstime.com; the endings can vary, being global (.com, .net, .org, .site etc) or geographic specific (generally country codes .ro, .it etc).
Keyword = the words that people use while “asking” the search engine about a topic they want information about; the keywords limit to the words that contain the actual information, disregarding the auxiliary words that we generally use to make it sound good to us; for example, if we search for “how to improve SEO” the actual keywords are “improve” and “SEO”, “how to” being just auxiliaries; the usage of keywords in our content helps the search engine match the information one searches with the information you provide.
Long tail keyword = these are the keywords that don’t have so many searches, but which help you get a higher position; taking the previous example of “how to improve SEO”, this in fact is a long tail keyword, which although does not matter that much as information (keywords), people do use the full term to search; these help you bring traffic to your platforms as the search engines can easier identify the match between the search and expected answer.
URL = Uniform Resource Locator, or the actual address our websites have; it contains not only the domain, but also the security aspects (https://) and even directions to sub-pages; the URLs are important for SEO because they help the positioning through keywords; they should be friendly to the viewer (easy to understand, has keywords); for example, https://www.soundbeatstime.com/blog.
Link = a material (button, text, photo, video, GIF etc.) that when clicked, redirects you to something else (text, photos etc); it can be used for internal or external redirections.
Anchor text = this is the visible text of a link, that is, in order to avoid putting the full link of 3 rows, you connect the link “behind” the text itself; it supports the interlinking and redirecting inside your page; it can take you to a different place from the same page or to a different one; it should use as many keywords or even long tail keywords.
Crawler = a systematised programme, that regularly inspects the contents of all the online pages; it opens all the links so the website should have an eased structure.
No-follow link = it tells the crawler not to follow the contents of that link; it allows the viewers to enter it, but the crawler cannot analyse it; this link doesn’t help with the positioning therefore.
Do-follow link = the regular link that the persons can access and allows the crawlers to analyse them, supporting at the same time the positioning; by default all links are do-follow ones.
Target blank link = whenever clicked on, it will redirect you to a page opened in a new tab; this can help the viewer open the new found information, yet without losing the contact with the initial page.