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How to monetize your YouTube channel?

Key concepts

  • Minimum YouTube requirements to monetize your channel

  • 9 tips to make money out of YouTube content

YouTube is a famous platform for distributing video contents. It is perhaps the second most used search engine, after Google.

Despite the obvious, in order to make money out of YouTube, you need to create a YouTube account and then create a channel. Design the profile (description of contents, photos, covers, contact data etc). And prepare its visual design to your taste.

Minimum requirements for YouTube monetization

In order to be able to start producing money on YouTube you need to already have 1.000 subscribers and at least 4.000 valid hours of views in the past 12 months. Once you complete these requirements, you can adhere to the Monetization programme. Sometimes, depending on various factors YouTube has, you can get these features unlocked earlier, yet of course the quality and type of your content to be relevant.

The great part about the monetisation is that once you are accepted, you have additional technical support and protection of your content through the Copyright Match Tool.

More than that, in order to benefit from the monetizing factor, you should have a Google AdSense account connected to the YouTube one and be in the country where the option you choose to use to be available (almost all of them are for the EU).

9 tips of making money out of YouTube

The general conditions are the ones mentioned before (1.000 subscribers and 4.000 views in the last 12 months). In addition, some tips may require extra criteria:

  1. YouTube Ads - you can include ads in your videos and so, each time someone views the ad, you get paid for it.

  2. YouTube Membership - you can create a special, exclusive channel content for members that pay monthly for subscription (minimum 30.000 subscribers).

  3. YouTube Merch - if you have merchandise products that you sell online, you can add them to your videos. The interesting part about it is that if you have the design of it, YouTube through its partners can deliver the printed/physical products (10.000 subscribers).

  4. YouTube Affiliate - affiliated marketing represents the promotion of a product or service inside your video (not as ad, but as content). If your viewers click on that link you provide, you can gain a commission of each one of it.

  1. YouTube Live - use the SuperChat during a live and so people can pay for certain messages or stickers to be highlighted during the live stream.

  2. YouTube Shorts - sponsored by YouTube itself, the videos that are creative and original can be awarded with certain sums of cash by the platform itself.

  3. Sponsorships - a company may want to promote their products and services and you can be the intermediary face between them and the clients. For this of course, your channel must be popular as usually the companies are the ones that contact you and propose the collaboration. Equally, you can use various donation platforms, such as Patreon. You can try as well to negotiate with them initially but still you need an active and popular account to be taken into consideration.

  4. Infoproducts - infoproducts are educational digital materials with key information on various topics. You should of course have technical knowledge and expertise in the field in order to offer it (2.000 subscribers).

  5. Promoting own services - talk about the products or services you have to offer. Donțt make necessary exclusive content about your offer, but rather incorporate it in your materials and make sure people know you are available for additional feedback, suggestions, advice, counselling etc. via your businessț services or products.

What’s allowed and what’s not to be published

Regardless of using the regular YouTube channel or the monetized one, the platform verifies the contents you post and if the materials don’t obey the policies and rules then your content is taken down. In case of monetized usage, additionally you have to respect the AdSense product policies as well.

Repeating the same type of content that was once banned may attract the suspension or closure of your channel so mind the rules so you efforts not to be wasted eventually.

The types of contents that are not allowed are:

  • Spam and deceitful practices: false interactions, fake engagement, theft of identity and impersonation, external links (links with content that do not follow YouTube’s policies), phishing, spam, deceptive practices & scams etc;

  • Delicate content: safety of children, thumbnails, nudity and sexual content, suicide and self-harm, vulgar language etc;

  • Violent and dangerous content: harassment and cyberbullying, harmful or dangerous content, hate speech, violent criminal organisations, violent or graphic content etc.

  • Regulated goods: firearms, sale of illegal or regulated goods or services etc;

  • Misinformation: misinformation, elections misinformation, COVD-19 medical misinformation, vaccine misinformation etc.

Besides that, an artificial growth of your channel’s subscribers number as well as copyrights infringements can also be punished by the platform.

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