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What are the basic terms used in SEO that you should know #3



Key concepts:

  • What is SEO and where is it used

  • 15 basic terms about SEO


SEO, or Search Engine Optimization is a support tool that helps you to get positioned higher and be found easier by searchers, based on your contents.

It is used whenever people want to find information about a certain topic and SEO tips and strategies are applicable to whatever platform has a search option.



Let’s see now the last 15 of the basic SEO terms:

  1. Double content = same contents that inside your page are shown in different places; this refers to having full paragraphs of contents on different links; same goes if you copy materials from other websites, you don’t get a better positioning because the “originals” are always preferred by the crawlers.

  2. Keywords cannibalization = different indexed parts of your page try to get higher position for the same keywords; must be avoided as it confuses the search engine which page to show higher in results so it doesn’t position any of them.

  3. Exact match domain = the domain that has a specific keyword; for example, our website is exactly the name of the project so whoever searches for our project, can easily find the web page itself.

  4. SEM = search engine marketing, or getting positioned higher through paid ads platforms (such as Google Adwords); it functions for as long as it is paid.

  5. Sitemap = a map of the page, which helps index all the contained URLs to help the crawlers understand easier from where, what information they can take.

  6. Google Adsense = the platform allows to generate passive incomes, through the paid ads, which every time someone clicks on them, gives Google and you an income; it allows Google to publish on your page various paid ads from other users.

  7. SERPS = search engine results pages, or the results the search engines provide.



  1. 301 Redirection = informing the search engine that a specific page’s URL is now redirected to another one, on a permanent basis (relocation).

  2. Expired domain = a domain that once was used, yet now it’s expired (it was penalised or let to expire); the domain is now free to be bought in either case.

  3. Google Footprints = it allows you to have filters in the search engines, for example site:, which allows you to search a specific keyword or long tail inside one page in particular.

  4. Subdomains = different pages that derive from the main one; they can be recognised as subdomain.domain.extension; it acts like a completely new domain.

  5. Thin content = weak materials with bad quality content; it doesn’t give any information or not enough information to the user, has no value to the viewer.

  6. Meta title = a HTML tag put on the titles of your pages; it’s what is shown in the tabs (or as the title of the search engine results) of the browser as the name of your page

  7. Meta descriptions = a HTML tag put on the URLS of the pages so the crawlers know what that link talks about; it can be or not visible to the viewer, but it sure helps the crawler in its analysis.

  8. Meta keywords = a HTML tag put on the contents so the search engines know what are the approached topics; they are no longer usable as the engines have the technology to recognise the keywords from the content itself.



Check the previous 2 articles for the first 20 definitions.



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