Visibility and promotion strategy
Updated: Mar 3
Here's a template of a tool to plan the visibility and promotion strategy for your work.
Replicate the table for each objective you have in mind:
Objective 1 | write your objective in a SMART way so to be easier for you to monitor and evaluate its fulfillment |
Effects (outcomes) | what is it concretely that you want to achieve? what do you expect to get? what are the indicators (quantitative and qualitative)? |
Aimed impact by reaching the objective | what do you want to achieve on a longer term? what would the beneficiaries get from this on a longer term? |
For each objective decide on the specific activities to reach that, following this table (replicate it for each activity:
Activity | what is the concrete activity you want to do to achieve the objective? describe it |
Target group | who do you want to benefit from this activity? what's the profile of your target group? if you have more, describe them each' profile separately |
Working method | how do you plan to do it? what are the ways, channels, methods and tools to do it? |
Period (month/week) | what is the time frame in which you want to do it? how much time would you dedicate to it? what is the specific activity or frequency needed? |
Responsible person | who is the responsible person to be in charge of it? what are the specific tasks to be done? |
Needed resources | what equipment, stationary, space or any other type of resources do you need? |
External support | who externally can help you and how? what are they supposed to do and by when? will it cost you or is it for free? |