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  • Writer's pictureSantiago Mora

Instagram as a tool for business growth

Updated: Mar 3, 2023

Nowadays' Social Media have gained power in the business world. First of all, you need to know that, on Instagram, the algorithm benefits you because it does not only value the freshness of the feed, but also engagement and relationship history.

Many digital marketing researches have determined that Instagram is, between the Social Media, with the highest user engagement with brands. The audience is constantly searching for visual content without caring about day or time. Likes and comments facilitates so much the way of interaction and hashtags should never be missing from your company to increase engagement.

Believe it or not, the great advantage of Instagram for business is the possibility of get greater visibility and it means more traffic to your website and an improvement in organic positioning. Every time you upload a new post to your corporate blog, share the link in your Instagram biography and inform your followers with a post reminding them that they can access it directly through the link.

Instagram is a social network that brings your brand closer to its users. It gives you the chance to show its human component. For example, you can publish what day-to-day life is like in the company, share photos of work breakfasts (food is always a hit on Instagram) or show curious objects that employees have on their desks.

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