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Creativity and Innovation

Updated: Mar 3, 2023

Creativity and Innovation are 2 concepts that are highly needed in a business. We hear about them everywhere, yet are we clear about these concepts?


Creativity is the act of turning new and imaginative ideas into reality. It has 2 processes:

  • thinking

  • producing

Without the practical output, you are just imaginative. Creativity is usually perceived as the solution generator.


Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government or society in general.

To be called innovative, an idea must be repeatable at an economical cost and must satisfy a specific need.

At which stage are you?

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